Udemy|Identify & Define the Problem with Business Analysis|Problem Identify|Part 3|Survey Technique

 1. Concept

    3 method includes: paper document, over phone, type of voice

Pros: 

• You create it one and you elicit from a large number of peple.

• People could be in different geographical can take a survey. 

• Flexible time to complete for everyone.

• You're get a ton of thoughts and ideas to help you futher define problem that you're already indentify.

Cons:

• Boring - People don't like take a survey => Respond low.

• A lot of presure on the survey creator: Question is unamboguos; everyone interpret that question the same way.

2. Type of question 

2 types, include: open question and closet-ended question 

Open question: These are question that you are looking for some type of scentence or paragraph response. Explain to me how you do this. Give me your thoughts on this. You get that form to diffrent people and pull it together and read through then will see some similar there. It's difficult and take up time to analyst with text. 

Closet-ended question (more popular)

• Give specific answer that responsent can choose

• Type of slide rating from strongly disagree to neutral to strong agree

• Multiple choice

You maybe getting a little let detail, but when you send it out and then you get 100 responses back, you able to quickly do analytics and say, well, 75% of the peple responded C 

3. Overcoming common challenges:

You have to have a good question: 

• Worded property

• Get the information you're looking for

• Be direct + unambiguous (trực tiếp và rõ ràng)

Lower number of respondents when you send out a survey

When you create a survey and you make sure that you have a reasonning in there. 

• Why are you creating the survey? 

• What are you looking to gain?

• What's in it for them? (những gì trong đó cho họ?)

• Why would they benefit from them completing the survey?

You can do this through just explain. Give present when responseder completed survey. 

A few things you should be noticed to make people not stop the survey

Don't put their complex, thought - provoking questions at the top of the survey. If you have a survey with both closet-ended and open-ended question. Highly recommend you put the closed ended-question at the top.

In addition to that, some survey make sense to have some type of demongraphic information (nhan khau hoc), age, department they work, whoo their manager is,.. And when you're asking for that information, you wanna have that at the bottom of the survey.

4. Plan your way to success

The best way to make a survet success is to go through and plan out the 4 elements to the survey: Objective, Who, Question, Deadlines

Objective perspective?

What you want your objective of the survey to be? 

What you wanna learn?

So when you choose the technique, hopefully itt was for a good reason.

=> What is objective for your survey?

 Who?

Who can you ask about that to understand and get the objective?

Who is group of people. Such as: user of a particular system,  user or driver, age, particular department...

Question?

Normally, 6-20 questions. High recommend 13 -14 questions.

Keep my survey downn to between 5-15 minutes, depending on the type of question you're asking. Anything longer, You don't usually get a good of data.

When is deadline?

When do I need this information by? or What is a reasonable amout of time to keep the survey open?

For experience, You usually find that you get most of responses three days (Within the first days you send survey out). Then, you usually get kind of trickle (nhỏ giọt). And then you get a lot of respondents the last 2 days  before the deadline. Because of this, you should plan for your surveys to be open for about 9 days. That's allow people that if they go on vacation for a full week, for 7 days, that they still have 2 days to take survey, hopefully. 

High recommend conduct survey on Google form, Survey Money.

5. Post Planning

When you create the survey, Let's send it to a couple of the stakehoulders that have been working really closely with the project, subject matter experts on your team, ... to receive feedback:

• Are there any questions that they don't understand?

• Anything that they feel misled about? 

• Are there any question that they don't have a respone that they don't looking for?

They help you doing a little beta test before you send it out to the masses (công chúng). Because once you click button send, if you fix and resend, you lose a ton of credibility rate from them. 

6. Template:

Link: 0530_RESOURCE_BobsTowing_InterviewElicitationNotes_BobSmith_01302018.pdf